Posts Tagged ‘Sponsors’

Why have a huge bandwidth (bw) bill when lots of sponsors offer embedded videos? I canceled my media server months ago when more and more sponsors launched their Youtube style embedded videos. With this attractive, and profitable, service, now webmasters like us have one less bill to pay per month. And let’s face it, bw bills can get ugly like a fat drunk girl at the bar while you’re sober if you incur steep overages.

Then there’s tube sites who offer embedded videos too. Same benefit of not paying for bw, but there’s one major downfall – you can’t make any money either. AND, you’re giving a website a FREE advertisement and FREE traffic.

If you sold a banner that sends 5000 clicks per day, for 30 days ($150,000 hits), at industry standard $5 per k, you would earn $750.

Let’s say you embed a sponsor video and it receives 5000 clicks per day, for 30 days (150,000 clicks) and the sponsor pays $30 per sale and converts  and an awful 1:2000. You’d get about 75 sales and earn $2250.

Let’s try a tube site embed now and send it $150,000. What did you earn? Nothing. That’s right. Nothing. At. All. Jackshit, completely worthless to use.

The point here is that using tube site embedded videos is basically the dumbest thing you can do for your site and your business. Would you ever give away $750 worth of traffic? No. Would you ever give a trade partner 150,000 free traffic and get NOTHING back? No.

Would you be a smarter webmaster to sell traffic instead of giving it away for free? Yes.

Would you be even smarter webmaster to use sponsor embeds (or host your own if that’s in your budget) and double the income (even on a bad ratio)? Yes. (more…)